My services

Communications Strategy

I will collaborate with you to:

• Set realistic and impactful communications goals that help achieve the larger vision your program or organization seeks to achieve.

• Conduct systematic audience research and analysis to identify your core target audience segments and better understand their pain points, aspirations, and values.

• Develop an actionable implementation plan that your team can put into action to reach your audience, raise awareness of your work, and drive engagement.

You spend a lot of time designing policies, programs, and tools to advance environmental or social initiatives. Spending a relatively small amount of effort producing a data-driven and human-centered communications strategy will deliver a high return on investment and elevate your work.

Content Strategy

I can work with you to:

• Generate ideas for topics that connect directly to your audience members’ pains, gains, and values — and that advance your communications goals.

• Conduct search engine optimization (SEO) research to gather actionable data on how well different topics and terms are likely to perform in driving traffic to your website or social media.

• Develop editorial calendars and social promotion plans to streamline the process of publishing and promoting your great work.

Producing targeted content is one of the best ways to raise awareness of your work and increase interest with your audience. However, to succeed (i.e., stand out in the sea of content competing for people's attention), your blog posts, videos, toolkits, and other materials must speak clearly to the needs of your audience.

Creative Direction

I can help you:

• Define or redefine your brand, including the visual style, written tone, and the “persona” of your brand, which taps into the deeper psychological experience you seek to convey with your audience.

• Employing human-centered design methods to design digital products or communications materials that align your brand with the real needs of your audience.

• Execute a range of creative tasks, pulling from and managing my roster of designers, producers, and creators to help you create content that resonates with your audience.

What do you want your audience to think, feel, or do when they see your brand? How well does your brain help distinguish your work from other similar organizations or programs? Your brand is far more than a logo and a typeface — it is the “feeling” you want to convey. An effective brand will be embedded across all your communications collateral, channels, and platforms.

Podcast and Media Production

I will work with you to:

• Generate ideas and plan a podcast, helping you to find the right niche, decide on the right format, and develop a go-to-market plan for the pod — as well as related videos or other media that can support your communications efforts.

• Develop a production plan, mapping out all the technical details of how to produce the podcast, including identifying the right mics, sound mixer, soundproofing, and editing software for your needs.

• Recruit guests that align with your communications strategy and organizational goals, and that will help deliver value to your audience.

Around 20 years ago, blogging took the world by storm as a primary means of reaching specific groups of people. In recent years, the podcast has risen as a crucial format for connecting with your audience. You can create an intimate bond with your listeners, as they carry your voice with them as they walk, drive, or otherwise go about their days.